After the first cooking challenge between regional cuisines of Italy, Fairy pitch against each other two major schools of thought in the kitchen: purists and innovators. The two factions, lead by the two TV chefs Laura Ravaioli and Simone Rugiati, face off in a series of challenges online to prove who the real champion in the kitchen is. Users are advised to choose one of the two factions, vote for their favorite recipes and then participate in the final phase of the operation where they will send their recipes for the opportunity of cooking on TV along with the two celebrity chefs.