The new logo icon includes an apostrophe, which is a symbol of belonging in the English language. This is to signify that all the students in Cornwall belong to their Students’ Union. Apostrophes can also unite two words, as the SU unites two universities. The colour choice was influenced by Cornwall and its traditional colours (black, gold, and white), with a nod to the beautiful scenery that surrounds the campus in the secondary colour, blue. Four versions of the logo were created, with different size requirement and intended audience. This, combined with the four colour combinations available, makes for a very versatile logo system, with 15 different versions available.