Family & Friends was created for the family and friends of The Lemon Tree & Co., it was a night dedicated to our closest and most loyal customers where we would bring them the most outstanding DJ's from across the globe with the help of our partners Ten Ibiza.
It was not one single night but became a series throughout our summer season and then we starting holding them elsewhere. Our first Family & Friends after summer was in Dubai - we took our favourite DJ from Ibiza, Oriol Calvo, and went to Okku. It was a big challenge because the basis for Family & Friends is that it is for our most loyal customers so taking it out of Egypt was a big risk.
After Dubai we held an event in Egypt, in Sahl Hasheesh which is a beach side resort close to El Gouna and Hurghada. Jointly with another events company in Egypt we held a 3 day event for New Years Eve, our event was the second night. We had Oriol Calvo and our resident DJ in Ibiza Alex Kentucky playing back to back which made for the most incredible night.
The last Family & Friends event that I was involved in was in Cairo with Graham Sahara, the resident DJ in Pacha, we were lucky enough to use a venue that had stunning views over the city.
Family & Friends continues to be a huge success for The Lemon Tree & Co. and the collaboration with Ten Ibiza has helped take it to a new level.