As part of a continuous series, Fashion Fables is based upon old childhood memories, folk-tales and traditional nursery rhymes. The aim for the project was to create an ongoing series / developing aesthetic for my work and the overriding theme was to portray fashion for its escapism qualities. We may be too old for childhood fantasies but Fashion is in someway still an enjoyable make-believe escape for an Adult.
I wanted to further my skills in prop-making by creating a piece that represents the power fashion has upon us in terms of the need we have for it. Heavily influenced from extensive research into consumerism and the public market, I have experimented with proportion and different ways of exploring the impact fashion has on the customer purchasing a garment.
The shoe prop was created with the intension to be used in many different ways; It could be used as visual merchandising in order to get its full consumeristic value or even as an exhibit piece. As an art piece it could have interactive use, in terms of being used to lure customers into shops by being able to take their photograph inside the shoe. It has been featured in a photoshoot to demonstrate it’s campaign uses. I chose to feature Samantha Olivia Fenwick’s design as her concept of power and authority fit well within my work as well as the structure of the tailored designs and her overall aesthetic.