Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening. - Coco Chanel

With a wide-ranging fashion background, I help brands, entrepreneurs, and startups alike with market analysis, trend insight, design direction, and brand strategy at the intersection of fashion, lifestyle, retail, and tech.  Exploring how innovation can help make our lives easier and better through impactful products and experiences across smart textiles, wearables, customisation, omnichannel, personalisation, experiential retail, and Internet of Things that foster positive change and conscious consumers.
Animated sound bites from fashion tech summit to inspire further discussion at the crossroads of sustainability, innovation, Iot, data, digital, and design thinking in fashion and retail.  I champion motion visuals to engage audience attention.

Love of fashion brought me to New York where I honed accessories design savvy and technical know-how, alongside trend foresight and brand development acumen integral to commercial success.  Over a decade, I had the fortune to learn from expertise of the best and fastest moving strategic partners worldwide at fashion conglomerates.  
Kathy Van Zeeland | Li & Fung
Mentored by visionaries Kathy Van Zeeland and Bruce Makowsky at Nine West and later at their namesake company subsequently acquired by Li & Fung, I lived and breathed the ethos of building great product at the heart of a brand while moving at lightning speed to deliver to market.  Beyond design and product development, I enjoyed a pivotal role in brand development to grow the Kathy Van Zeeland brand's European business, collaborating with Italian partner Fingen to provide market specific needs and logistics.  Empowered by startup style agility and multifunction impact, the experience enhanced my creative and strategic thinking and doing.   Additionally private label collections for a roster of department stores sharpened client  
Nine West + Esprit  + Enzo Angiolini | Jones Apparel Group
Nine West and Enzo Angiolini laid the foundation for my understanding of product and business needs across wholesale, retail, and international divisions and customer segments.
Relaunching bags for Esprit, coordinating with apparel and footwear, provided valuable experience in how to refresh an iconic brand’s identity while staying true to core values.
Lucky Brand | Liz Claiborne
Designing at Lucky Brand brought experimentation with innovative techniques and materials to achieve vintage aesthetics, while redefining the creative direction to align with apparel and streamlining supplier manufacturer processes for efficiency and production quality consistency.  
G Unit + Avirex + Zoo York | Marc Ecko Enterprises 
Helping to build a new accessories division at Marc Ecko Enterprises, graffiti artist turned entrepreneur, was an exciting chapter when urban and skate streetwear became ubiquitous, especially since old school hip hop and skate culture play important influences in my formative years.   
Bali: Nagicia | K&I + Kaleidoscope
When travel and surf brought me to Bali, an island of creative entrepreneurs, I partnered with jewelry designer Tricia Kim to create handbags for Nagicia artisan brand.  Bags created for K&I and Kaleidoscope showcase the island's embellishment handcraft reflecting brand founder's boho chic resort wear following from Bali to Ibiza and St. Tropez.  
Handbag collections featured in over 1,300 stores worldwide, ranging from Macy’s department stores to international retail and outlet stores in Italy,  and online retailers Amazon, eBags, Zappos, and QVC under the leadership of co-founders Kathy Van Zeeland and Bruce Makowsky.  Highlights working alongside Kathy on the design and brand development team include: 
  • Designer of the Year Award at Fashion Accessories Benefit Ball
  • Apparel collection launch at Milan Fashion Week 
  • Brand guardianship of category expansion into luggage, shoes, apparel, and jewelry as a lifestyle brand 


Handbag partnership with artisan crafted jewelry of Nagicia, inspired by and produced in Bali.

Team Credits

Amy Chao

  • Message
  • Multidisciplinary Designer + Innovation Strategist

Project Tags

  • Content Creation

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