Creation of a 'fashion forward' marketing campaign for a new brand idea. Taking the reader on a marketing ‘journey’; from initial research and inspiration through to a strategic marketing plan.
Hus of Scandinavia was created after in depth research into the success of Scandinavian lifestyle and the advocation of the way of life by ordinary Brits. The shop was designed to be a 'one-stop-shop' for all things Scandinavian, providing a platform for new and emerging creative individuals whilst enabling consumers to experience a unique shopping experience.
The project received the highest module result within Bournemouth University's Business School.