Brief: The famous fashion brand Custo
Barcelona demanded an engaging digital
experience to attract the attention of potential
customers. It had to be used on their brick-andmortar
POS and it should be strongly branded.
Solution: At a time where Facebook integrated
apps and Generative Art were a must in
Barcelona, we created a sophisticated app for
Facebook where users could create their own TShirts
with Custo imagery based on their own
personality traits.
Impact: The app attracted thousands of
customers to the brand’s Facebook page, and
then re-directed to the on-line shop. It created an
unexpected impact and buzz on blogs and
newspapers.