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FCB/SIX x CIBC - 25th Anniversary

How do you celebrate a 25-year partnership between a data-first creative agency and a financial institution trying to shed its image as an “old bank”?

You throw a party.

A party that uses RFID + UHF technology and client data to bring 1 to 1 experiences and personalization to life as soon as they walk through the vault doors.

The FCB/SIX team hand delivered name badges (RFID & UHF tech) to CIBC guests to generate excitement.
Guests arrived in the evening (no check-in required)!
The welcome screen automatically recognized guests and personalized greetings as they stepped into the venue.
Guests were triggered a personalized e-mail recognizing their operating device, favourite drink, time of arrival and the number of attendees in the room.
To order a drink, guests would scan their name badge to get personalized service.
Bar staff would recognize previous orders and/or whether they listed a favourite flavour profile.
Strategically placed live data screens presented real-time data to guests.
Guests left with a takeaway gift that tied it all together: TILE, a tiny Bluetooth tracker to help maintain 1 to 1 connections with the things closest to them.


JC Pinheiro

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  • Creative Art Director

Project Tags

  • Event
  • Experiential Event
  • interactive

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