Online - Animation & Social Media Promotion
Launch the ‘Feel Good To...’ campaign on social media platforms. The brand will update the animations with different stories monthly. For example, this week is about keep fit, the brand will release a topic about this theme. Audience can use ‘#feelgoodtoexercise’ to join in this campaign, sharing their stories by photos or videos. This campaign enables the target audience to better understand the concept of the brand, while allowing them to interact with the brand.
At the same time, the brand can select some interesting stories from the audience and use their stories to make more animations. Therefore, this project could be developed to a long term campaign.
I set the brand as a woman between 18 to 35 years old. She is the main character in my animations. The stories are related to her daily life. How can an ordinary woman become better and better with Feel Good Drinks?
I drew the stop motion by brushes, because it looks more casual. To make the animations more dramatic, I added a concept of games. For the background of the animations, I took a photo of the sketch book. The fold in the middle can divide the screen into two parts. The left side is doing bad, the right side is doing good. The character walks from the left to the right means she is becoming better in the life. For the background music, I chose a fun tune to fit the concept of games.