Done together with agency Moresleep in Berlin, I worked as a freelance art director on this project. FEI Nations Cup Jumping Series is the oldest and more prestigious horse racing competition in the world. They wanted a new, responsive scrolling site to countdown the tournaments, share photos, and amp up the excitement for the Cup.
My concept was to create an animated scrolling path, mirroring the path of the horses in a tournament, to guide viewers through the course of the competition, while making information easily accessible. The challenge was to combine the traditional elegance of the prestigious brand with a fresh, contemporary design.