Fenty Beauty
By Rihanna
We worked alongside fellow creatives and print/production specialist's to launch Rihanna's new Fenty Beauty Range.
Under tight deadlines and requiring approvals from the brand teams for Fenty US and UK plus Harvey Nichols and Rihanna, we adapted creative for portrait, landscape, digital and print formats. Hundreds of posters lining Knightsbridge London Underground station greeted crowds of RiRi’s fans gathering for Fenty’s exclusive launch at Harvey Nichols.
Key to this exciting new beauty brand is the expansive range of foundation colours which offers a much closer match to a wider range of skin tones. Thus, it was vital to maintain exceptional attention to detailin the creative executions.
We provided visual quality assurance for each asset from matching the product shades with models to press pass management with colour specialists to ensure all colours were on-brand and approved by all parties.