Festival identity

The experimental music festival celebrates the diverse methods of sound art and sound theory and offers a range of events including concerts, immersive sound presentations, audio-visual and recorded work, exhibitions and installations. Featuring most imaginative musicians, composers, sound designers and media artists in a sense specific feast for ears.

Brief: To name and create an identity for the experimental music festival.

Solution: The name Offtune means a melody, one for which harmony is not essential. The challenge of presenting Offtune was to give positive impression of disturbing word. The effect of wearing 3-D glasses was created to highlight the idea of two separate elements joining together to create a perfect image. This is to show how in music disharmonies create new harmony and melody.
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