One concept, two brands.
A very customer-focused approach to increase visitors' time and focus on the implementation of the products.
By implementating more space to connect with the brand and staff and decrease shown products customers could feel the spirit of eGym. Stand parties were increased from one to three, specific customer presentations about connecting eGym to the gym and serving healthy drinks throughout the day increased the spent visitors time. This led to an emotional connection with the brand eGym.
