Last May (2014), I brought together a vibrant team of young creatives to share our passion and experience of the wilder side of culture through an online blog. By combining our experience in journalism, creative direction, events management and photography, I began to coordinate the team to report on the latest tips, news and trends from festivals across the globe, while supporting independent designers, performers and creative groups. After an overwhelming first few months, Field Guide grew beyond any initial expectations averaging 140,000 hits per month and 3,000 views per day.
We recently (12.05.15) launched our first online issue of Field Guide using the publishing platform, Issuu.com. While there were several contributors, I played the main role in the production; developing ideas, curating the content, as well as managing all aspects of the design. I am now aiming to develop the concept into a lasting stylish, ethical and community-orientated brand.