Each year, EA sports launches FIFA via a ‘World Premiere’ - a mass, physical-attendance event. But 2020 was no ordinary year, FIFA21 called for no ordinary launch.
Inspired by live Twitch streams and records, we created 'The Boot Room'. This was a content series that featured players facing off against each other on the iconic game. Not to mention some familiar faces that joined to host each match.
The Boot Room has published seven episodes across multiple platforms. With over 5 million views and over 5000 comments, on Instagram alone, The Boot Room drives engagement of FIFA21 by using Social Media to give fans what they want most – players.
FIFA 21 sold 1.5 million digital copies worldwide in its first month, surpassing the sales of the previous year's edition
ECD: Will Thacker
Design: Samuel Guillotel, Rory Stiff, Casey Highfield
Creative Direction: Will Thacker
Creative Collaboration: Samuel Guillotel, Rory Stiff, Casey Highfield