The brand new series of Fifth Gear found a new home on History and we wanted to shout about it! But what does the show feel like…on History?
I filtered these thoughts into a simple creative concept that gave us a new proposition and developed the idea into a large ATL campaign in Romania (and subsequently Africa & the UK). The fully integrated, cross-platform campaign really resonated with petrol heads thanks to several bespoke pieces I created for Yahoo, YouTube and cinema. We also took over all the major motoring websites with our digital creative and set up Fifth Gear booths in shopping malls so fans could experience it for themselves