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FILTER THEATRE: MACBETH CAMPAIGN

Critically acclaimed theatre company Filter combine
actors, musicians and designers. Producing original,
thought provoking theatre.

This informs the design when marketing each
of the companies productions. The aim being to
make each show a brand in itself.

This is evident in the Macbeth campaign, using
a key phrase from the play 'heat-oppress'd brain'
as a starting point for the campaign image.

Combined with the title treatment emphasising
other key themes from the text, a dagger and the
number 3, a brand is formed.

The campaign package included: A4/A3/A2/A1 Posters,
A5 Flyer, 4/6/48 Sheet Posters, Double Crown Poster, G2
Full Page Advert, Online advertising & merchandise.

Credits

Nigel Roberts

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