The brief was to create a brand and service for a bespoke funeral brand.
The brand’s main application is a simple and modern website which is easy to navigate around.
The purpose is to make a funeral as personal as possible and easier to organise, especially as it is an emotional time for people. The service also allows people to plan their own funeral, to relieve the stress of their families from having to organise a funeral.
The brand identity is simple, clean and respectful. The typography reflects simplicity, juxtaposed with sympathy and elegance.