https://vimeo.com/147172099
CAMPUsHOP
CAMPUsHOP was my final project at Lcc International University - A BUSINESS PLAN FOR SELLING UNIVERSITY APPAREL IN MOLDOVA.
The above video, that I created entirely by myself, is a part of an advertising compaign - cartoon ad aiming to tell in short about the venture to the potential customers. "CampuShop” was planned to be a “logo-apparel” store that would cater to the Moldavian University community in the capital of Moldova, Chisinau. As the name of the venture suggests, its focus was to provide premium University apparel, fully customizable sweatshirts and sportswear for colleges and universities. as well as to position itself as the top retail chain in the Moldavian university market. The mission was to offer quality, unisex, branded university apparel in a wide range of sizes, colors and styles. Promoting high quality, European Style, and School prestige and Pride. One of the advantages of the “CampuShop” was planned to be economy-of-scale, which would allow the venture to sell its units at a lower price than any existing competitor. CampuShop was designed for the future expansion to other universities in Moldova, schools and sports clubs. This project is scalable, innovative, has social value in its core and is needed in the market.