First Bank

First Bank TVC shot by Ben Perry Each little character was made to jump off the screen. They all have their own distinctive movements, expressions and even musical instrumentation. The camera work is animated and deliberate, as if we are inhabiting the world of these dollar bill creatures. The live action shoot provides that backdrop to the story but it is the pre visualisation that determines timings and informs what we captured on the day, Nothing was left to chance, as timings, movements and actions were predetermined in pre production phase. We worked with MakeVFX, who were perfect in bringing the VFX to life.