Fitness Venture - Brand images

FIT-Smart is a personal training management company which specialises in the support, guidance and marketing of personal trainers. The visual style for this shoot needed to be still accessible but with a polished look and feel. We wanted to move away from the clichéd overlit white gym background with cheesy smiles and show a company that is a challenger brand with a bit of edge but not overly dark and moody.

Instead of using models for the brand imagery we want to show a real human side to the brand so all the "models" were the current roster of personal trainers.

Team Credits

Nene Parsotam

  • art director | visual designer | co-founder
  •  

Lori Bee

Project Tags

Skills

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Post your project

Like what you see? Be the first to leave a comment for Nene!

Add comment
Nene Parsotam
art director | visual designer | co-founder
Lori Bee
Fashion & Editorial Make Up Artist