Flannels.com - Repositioning a Luxury Brand for the Digital Age

A self-devised, year-long project entitled, ‘The Changing Landscape of Luxury Fashion in the Digital Age and the Quest for the Millennial Consumer’, is an examination of the challenges faced by exclusive, luxury fashion brands and the implications of today’s digital and social media landscape on their approach to sales and marketing.
The report looks in detail at the emergence and impact of the millennial consumer and how their behaviour in particular is affecting brands today.
Read in full here: https://issuu.com/rosiespence

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Senior Sales Associate