Research and concept development, brand development, brand strategy and design rationale.
Create the next generation milk packaging for Visy through Southern Cross packaging contest 2011 aimed towards urbanites aged 17 - 44.
Create a milk packaging that solves issues related to wastage, how the problem occurs and how it can be prevented.
The goal of the packaging is to decrease waste, save money and increase consumption of fresh milk.
The idea for the milk bottle is to have dual compartments and openings so when the consumer is finished with the first litre of milk, simply turning the packaging over will provide a new litre of fresh milk from the 2nd chamber.
It is asymmetrically designed to accommodate two different angles on which it can stand. It has two compartments so when the consumer is finished with the first litre simply turning the packaging over to the next angle will provide milk from the 2nd chamber.
The name Flip’N’Mu is derived from its angular design and handling. The packaging is bright and bold to differentiate in a market where the competing products look very similar.