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• Floating Cage, French Connection. Fashion Visual Merchandising and Branding Strategy Visual Project

French Connection is proudly presenting a “Floating Cage” pop up store in Thames River. The French Connection Element 1 strategy report has identified that French Connection sales are underperforming and thus will need to improve through consumer loyalty, financial position, in-store marketing and emerging technology use. “Luxury connotes exclusivity, craftsmanship and uniqueness and justifies high prices” (M, Montecchi, 2017) By considering the specialist direction of this report, which focuses on luxury brand management, French Connection should concentrate on providing a ground-breaking, exclusive and luxurious shopping experience to public in order to increase retention rate of customers. The following paragraphs will include brand identity and visual merchandising recommendation in order to recover the lost sales of French connection; the inclusion of emerging technology and luxurious commercial environment design; the progress of designing the space and final space planning for immersive pop up space.


Yasmin Khan

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  • Visual Merchandiser

Project Tags

  • French Connection
  • Pop Up Store
  • Brand Strategy
  • visual research
  • London College of Fashion
  • Visual Merchandising

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