Flor "10 Again"

This is a commercial for a Spanish fabric softener called Flor. Its fragrance last 10 times longer than competitors. And it reminds people of their childhood. So our spot shows how a woman is transported back to her memories as a ten year old kid when she feels it on her clothes. Proust's memoire involuntaire. But with jumpers.

Team Credits

L.A. Ronayne

  • Message
  • Creative Director

Project Tags

  • TVC
  • Writing
  • Art Direction

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