My Fmp was based on creating a new meal deal concept and design for Waitrose. The new concept is based on many research avenues and interviews with many different people; doctors, psychologists, personal trainers, pharmacists, nutritionists, people with food problems.
My new meal deal concept is an easy and interactive packaging that works as a guide to help the customers choose the right food for a healthy meal without spending too much time looking at it. The customer will have a wide range of food but each is placed separately in a box. The boxes are divided in 3 colours, blue, yellow and green .To have a healthy meal the users should pick one of each colour. The blue ones contain protein, the yellow ones contain carbohydrates and the green ones contain fruit or vegetable. The way the components of the boxes are thought-out is based on the Mediterranean diet and Pyramid diet, two diets that are worldwide well known to be very healthy and balanced. Customers will be able to have a healthy meal without thinking too much and without the need to know about eating healthy, they will just need to pick from the three shelves one box of each colour, the packaging does the job of a nutritionist. If the users are more interested and they know about food or they have time to select a specific type of diet (lighter meal, high protein, etc.) they can look at the new food label that has been adjusted to be user-friendlier using my interviews and survey as a base for the new design. The boxes have a minimal design with bold colours to make them attractive and as easy to be understood as possible.
The design on the boxes is connected between each other. In one of the long sides of each box is a design of a cup with half of a plus on the top of it and one at the bottom, when three boxes are in top of each other the plus makes the full shape design. That is one of the marketing strategies to attract people to go and look at the meal deal, customers will look at people going around the supermarkets with the interactive packaging and this will intrigue them. The other connection is made by see through windows on top of the boxes which when the boxes are placed in a specific way makes the shape of a heart, that is to make the packaging fun and enjoyable by every age. As Nick Stanhope in the book incidental effect said “The top products are made by product that people find enjoyable and useful.”