FOLD was created as a response to the way kids like to play and build their own tents and houses from blankets, pillows, cushions and etc. They like to use anything they can find around the house.
I wanted to create a product that allows the kids to explore and create new shapes.
Fold has two flexible long fabric pieces with loops and kids can change the shape as they want. They can create a boat one day and a tent next day, it's up to their imagination.
Giving them the freedom to explore the forms and they can still collect things around the house and make them part of their playground. At the end of the day it's quick and easy to fold it up and store it.