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Folkwear Society

Folkwear Society is a not-for-profit initiative under the form of a global knowledge platform which seeks to reignite the curiosity of discovering the folk visual and material cultures by salvaging and preserving original folk clothing, by triggering discussions around the meanings of "heritage" and "authentic" and by embedding these full of life artefacts into their own history, as well as into our contemporary story. Folkwear Society is a celebration of local traditions, of cultural artefacts that age beautifully, of the skilfulness, creativity and artistic taste expressed by folk cultures. Currently exploring folk clothing in the various ethnographic areas of Romania, Folkwear Society attempts to uncover the complex historical, social and political dynamics conveyed by peasant cultural productions which are otherwise often silenced, or lost for good. A work in progress, Folkwear Society aims to bring together contributions from anthropologists and art historians to photographers and folk enthusiasts alike, continually generating both visual content and thought-provoking pieces of writing. Discover more at


Ana Bogdan

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  • Founder/Social Anthropologist

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