Young Glory
Nick Law | Round 8 Final Round
Brief: Jai alai
There is a scene in the first season of the TV series “Madmen” where an eccentric client says he wants to promote the game “Jai alai” in the US. (http://www.youtube.com/watch?v=luGVbYNWqjU)
Ignoring his delusional expectation that it will eclipse baseball in seven years, and imagine this brief in 2012.
How would you promote the sport, starting in the media capital of the country, New York?
How would you get people interested in it, understand it, watch it and tell their friends about it; perhaps even play it?
Copywriter - Miguel Monteiro