• Ollie Booth
  • Yolanda Mercy
  • Lauren Danielle Smith
FollowYourFit are a start-up that contacted me to help them define and create their identity for an adaptive online personal training facility. The concept for the brand came from the name and the companies aim, to simply direct people to better and safer fitness. Using directional cues and scaled type I wanted to create something that directed the viewers eyes across the content as required whilst being visually dynamic.