Ford wanted to announce a return to racing in 2016 – 50 years on from their historic 1-2-3 win at Le Mans – with a stylish film that would have global appeal.
Working to incredibly tight deadlines I worked with the creative and content teams to come up with a selection of ideas that would tell the original story and build excitement ahead of their return to Le man in the summer of 2016.
My idea was chosen and presented to Ford, they loved it. The film was then shot and edited within just a few days ready for the global announcement.
In just one month the film hit 1m views on YouTube making it their most successful film to date.