Ford Instagram Overhaul

  • Jamie Harris

Social strategy and implemented a creative overhaul for a Ford UK's Instagram account.

Over the course of six months, I analysed historical performance of Ford's Instagram channel and curated a subsequent creative/media strategy for 2016 and beyond. This has led to an increase of engagement rate by 33%, and an increase of audience by 85%.
This strategy is reviewed every six months to ensure we're moving in the right direction.