Ford Ranger Black: 100 Days of Dark
Ford Ranger is a built-for-purpose pick-up truck. And the Black Edition takes its imposing image to a whole new level. Yes, its all-black styling is striking, but we set out to prove it’s not just about rugged good looks. The Black Edition is as tough, practical and capable as they come. So, who better to put it to the test than the drivers who really understand how tough darkness can be?
Led by a 4-minute documentary, our campaign took the Ranger Black Edition to Longyearbyen – one of the northernmost settlements, and harshest environments on earth. The people here live in sub-zero temperatures and spend over 100 days of the year in constant darkness. In this part of the world, choosing a pick-up isn’t just about looks, it’s potentially a life or death decision.