Forestry and Land Scotland - Branding

  • Yaz Serrano
  • Robert C Brady
Branding for Forestry and Land Scotland (FLS), an agency of the Scottish Government formerly known as Forestry Commission Scotland. The chalenge was to create an identity that would appeal to both the timber industry and a recreation audience. The solution: A symbol that unifies trees for timber, broadleaf trees and land, all flowing into a single stroke.

“Many people think our work is timber production. […] but it's only part of the story. We also develop renewable energy schemes, create and maintain trails and visitor facilities and conserve habitats, wildlife and archaeological treasures.”
Forestry and Land Scotland