Forever Active

Forever Active is a brand new health and fitness company for all ages and abilities based on Dorset's Jurassic Coast. Forever Active host exercise classes for 1 to 30 people which range from Tripudio and Yoga to Gym Basics and Table Tennis. This project was part of my MA Graphic Design with a real client. Richard from Forever Active wanted a complete brand identity including logo, website and short advertising campaign for use in local coffee shops and gyms. I explored concepts which drew from the local area on the Jurassic Coast and the euphoric sensation you get when you exercise.