Black hair is beautifully unique, yet underserved by mainstream brands, both in design and functionality. We partnered with Walker & Company to revolutionise a category. After landing on the name FORM, we created a logo that represented six products coming together to make the perfect haircare regime. We centered the visual identity around products that echo the movement of hair to reflect that FORM is a brand that adapts to your unique lifestyle and hair type. FORM launched in the largest Sephora in the country and has been featured in leading publications including Essence and Harper’s Bazaar.