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Form-atio-ns World Cup (Student Brief)

Form-atio-ns World Cup

Fifa re-brand

Student brief - Campaign Event (2015)

Our final brief at Shillington College was to re brand an organisation that had recently gained a bad reputation. The time of the brief being set coincided with the latest revelations of yet more corruption within FIFA's governing body. With football being something that I follow closely, I chose to try and create a campaign event that would try to engage the public.

The idea for the event is a World Cup tournament. With one of the aims of the event to bring communities together, each participant would be randomly selected into a competing team. This would be generated on the official formations app

In terms of design, I designed a set of beer mats to raise awareness of the event and hopefully direct them towards the app. I designed two screens of the app. The first of which is the homepage, which consists of a registration. As well as gif of the events slogan. "Come together and play" This can be viewed in serval languages. The next screen will included a mock up of a panini sticker with your information as well as the team you will be playing for.

Once registered the players will receive a "match day pack" The pack will consist of your panini sticker, as well as the panini stickers of the other players registered to your team. You will also receive a shirt with your personal number, a set of formations beer mats and a booklet with information on the progression of the tournament.


Charlie Roberts

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