Forme & Fonction is a group of many contemporary furniture showrooms and interior design studios in Paris, Saint-Germain en Laye, Annemasse and Annecy. It is a familial brand which wanted to keep a personality made of authenticity and an hand-made savoir-faire for the interior design studio. The project was to rebrand the group as one same brand wile keeping the authenticity, savoir-faire with a touch of humour.