Formula 1 verbal identity

  • Mike Reed

A voice for the new F1 that helps bring emotion and drama back to the sport

Working directly with F1 and with the team at Wieden+Kennedy, we developed the voice for the 'new era' of F1: an era of emotion, storytelling and drama. We wrote the guidelines for the voice, and are now applying it to a whole range of comms and materials – from fan emails to VIP comms for the Paddock Club hospitality brand.
(It's all too new to reveal very much yet – I’ll add more when I can!)

Companies

  • Wieden+Kennedy logo

    Wieden+Kennedy

    • Advertising

Skills