Fortune Favours

Fortune Favours is a boutique agency who specialise in matching brands with cultural events and institutions for sponsorships and associations. Deriving inspiration from their name, itself a riff on the phrase 'Fortune favours the bold', I created a brand with a classical approach in a contemporary way. Overlaid illustrations of classical heroes paired with symbols of strength and bravery echo the company mission of facilitating partnerships to the benefit of both parties. A contemporary colour palette keeps the brand looking modern and fresh. The illustrations compliment the logo, which uses a typeface that is a  modern take on a serif face. It's sleek, yet strong and hints at Roman classical lettering.