Frame Awards: content & team direction

  • Lucie Ulrich
  • Studio& Cathelijn Kruunenberg

The FRAME AWARDS honor the world‘s best interiors in more than 30 categories. The live judging followed by the awards ceremony occurs every February in Amsterdam surrounded by FRAME LAB. Going beyond the traditional trade fair, Frame Lab spots keynote talks, panel discussions, workshops and brand experiences. Responsibilities: Developing and managing the event-related content output, vision and direction. Leading and overseeing a multi-disciplinary team through the entire process starting with a website launch followed by submission, nomination and ticket sales campaigns to the after-event coverage for the first and second edition of the event. Coordination and direction of marketing campaigns on paid and owned digital media (website, social media, e-mail and newsletter). Collaboration and direction of a digital agency and a video production team.