Frame Views: video production direction

  • Lucie Ulrich

As part of the creative services offerings of FRAME Studio, Frame launched a video channel that literally puts design in motion. Called FRAME VIEWS, the channel sets out to define the developments and showcase the people, products and brands that are pushing interior design forward. Kicking off Frame Views is a video about designer Germans Ermics, who aims to dissolve the myths around glass. Responsbiilities: Development of various video formats. Management of the production of a pilot from pre- to post-production. Commissioning and briefing of the video team. Production coordination on set. Close collaboration with editorial director and creative director.