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Responsible for the visual effects in movies like Gravity, Paddington or Guardians of the Galaxy, besides TV and online advertising, Framestore needed a new identity to match their global leader status. Matt and myself spent almost a year on the rebrand, working closely with the client and designing everything from the updated logo, communication templates, stationery items to offices signage and fair materials – all built using the new exible grid, reminiscent of motion tracking points and grids on space photographs. — Where&When: working with Matthew Rudd (CD, Rudd Studio), as a freelance senior designer, London, 2015


Iancu Barbarasa

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  • Brand identity designer

Project Tags

  • Branding
  • graphic design
  • signage

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