Responsible for the visual effects in movies like Gravity, Paddington or Guardians of the Galaxy, besides TV and online advertising, Framestore needed a new identity to match their global leader status. Matt and myself spent almost a year on the rebrand, working closely with the client and designing everything from the updated logo, communication templates, stationery items to offices signage and fair materials – all built using the new exible grid, reminiscent of motion tracking points and grids on space photographs. — Where&When: working with Matthew Rudd (CD, Rudd Studio), as a freelance senior designer, London, 2015

Team Credits

Iancu Barbarasa

  • Message
  • Brand identity designer


  • Framestore


    • Animation & VFX

Project Tags

  • Branding
  • graphic design
  • signage