Freelance journalist Franki Cookney needed an identity to draw the multiple strands of her work together under one, eye-catching banner. The identity had to sit across various digital touch-points and be distinctive enough to stand out whilst allowing Franki’s content to take centre stage.
As a writer focussed on sex and relationships and concerned with pulling apart preconceptions and assumptions in this field, her identity also needed to avoid ubiquitous cliches and figurative illustration. It needed to reflect the thoughtful and analytical nature of her work.
Given the authenticity and transparency of Franki’s online presence, there were very few opportunities for traditional logo executions and, as a journalist, Franki’s most valuable brand asset was her name. With this in mind, I took inspiration from her handwritten notebooks, developing a series of name marks using her own handwriting and marginalia as a starting point.