FRANKLIN&MARSHALL / Verona, Italia

  • Marcello Ghirardi Paganella

"A creative line that defined the American sportswear" Born from the insight and passion of Giuseppe Albarelli and Andrea Pensiero at the end of the 90s, Franklin & Marshall draws its creative line on shapes and materials that have defined the concept of American sportswear, which today distance themselves from stereotypes of vintage and leisure to be recognized as fundamental elements of contemporanry style. Franklin & Marshall identifies itself with varsity, which has always played a fundamental role as a platform for expression. Simple, functional and customizable, like a sports uniform, varsity has used graphics to become a banner and costume for underground culture, even finding space in the collections of haute couture. Simplicity and consistent style are the priorities that make Franklin & Marshall an essential part ofour wardrobe. Architect Massimo Brunelli, Head of Architecture for Design® realized the rendering for the new restyling of the flagship store in Verona.