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Freelance Writing for Art on a Postcard

  • Holly Cheeseman

In 2018, I wrote a series of online articles for Art on a Postcard on both well-known and younger artists who participated in the charity’s secret auctions. This was a fantastic opportunity for me, and I have learnt a great deal about how to best present an artist and their work through digital media, as well as refining my critical writing and copy writing skills. Furthermore, I was required to edit these articles to a high standard before sending them for review, and a large part of this process was selecting and embedding a complementary set of images within the article with respect to image rights. Finally, I have developed immensely useful knowledge on how to target my writing to endorse artists within the incredibly fast-paced art market.

Sample from Maggie Taylor post
"Maggie’s work redefines the way we think about traditional photographic practices. The resulting surrealistic, dreamlike landscapes she produces seem to defy the capabilities of a camera. Maggie’s prints, in fact, consist of multiple layers, physically and digitally altered to create the painterly quality in the finished product. She begins by taking digital photographs on a point-and-shoot camera, and then putting various objects and old photographs into a flatbed scanner. She then combines these images through an extensive process of layering and manipulation in Adobe Photoshop, to create otherworldly digital collages. On this process, Maggie has said “the many layering possibilities in Photoshop keep me very busy. I can end up with 100 or more layers in an average image”. Despite this, the spaces in Maggie’s photos are not overcomplicated, and invite a viewer to engage with a surreal, yet believable environment."
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