Freesat - Unbelievably Good

  • Ell & Alex
Celebrating the Mad Fans of Freesat
Through social, we found some interesting data. People who own Freesat, friggin’ love Freesat. Like too much. Seriously. Finding actual people who tweeted stuff like they loved Freesat more than their children, and that the great telly on it saved their marriage. Brilliant.
With these in our arsenal, we created ‘Unbelievably Good’, and used the mental tweets as inspiration to celebrate the awesomeness that is Freesat through their own incredibly mad advocates.
The Freesat clients loved the campaign so much, that they wanted more.
So we made another one.
With these fantastic characters came our tone of voice, which helped us define the brand, all things 'Unbelievably Good' and the way we talk in other mediums.
Which then led to some hilarious TV idents.