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Fresh Picks

A potential rebrand for Iceland supermarket targeting a health and budget conscious demographic.
Fresh Picks Festival is an event designed to showcase Iceland's fresh produce to its full potential and challenge the public's preconceived notions about the brand.
The campaign takes visual inspiration from health food bloggers and the rise of instagram in documenting the latest health and fitness trends.

Project Tags

  • print design
  • UX/UI Design
  • art direction

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