friends magazine: conception & editorial direction

  • Lucie Ulrich

FRIENDS, the most important marketing tool by the premium tableware brand Villeroy & Boch, stands for lively dinner culture and stylish living. With more than one million copies in 16 languages and an online edition, it brings people and stories at one table and combines them to an inspiring, colourful world. Responsibilities: Editorial concept development and presentation in front of the client. Coordination of photographers and stylists. Preparation of and assistance at international photo productions. Project coordination on set. Briefing of editors. Final editing. Continuous collaboration with creative director, editors and graphic design team.