UI/UX - From petrochemical to product

Exhibit summary: A large, wall-mounted touchscreen is linked via chaser lights to 7 non-interactives screens, which are arranged beside it at different heights. On the large touchscreen, guests see an animation showing an Oil Refinery and a Gas Plant sending Methane, Ethane, Propane, Butane and Naptha to a Petrochemicals plant. They appear out of the Petrochemicals plant as cute characters based on the 7 primary petrochemicals —Methanol, Ethylene, Propylene, Butadiene, Benzene, Toluene, Xylene. These characters line up to be chosen by a guest. Any character who is touched will then depart via an onscreen pipe (and physical chaser lights) to one of the 7 small screens. Once at the small screen, each character pops out and undergoes further transformations to turn into raw material/pellet and then finished product. My involvement: I worked on the UI/UX, visual design (from the concept to detail) and character design of this exhibit. Client: Saudi Aramco Direction: New Angle Creative Digital Company